Prada Final Fantasy Fashion

Characters from the video game world are branching out and finding a presence in the real world's fashion and clothing industry.

Main characters from Square Enix's Final Fantasy XIII-2 video game will grace the cover of April's Arena Homme+'s magazine wearing Prada clothing.

The images are of real life models with digitally rendered faces of the Final Fantasy characters.

Square Enix found an innovative way to celebrate the Final Fantasy video game's franchise 25th anniversary by partnering with Prada.  According to Yoshinori Kitase,  producer for Final Fantasy XIII-2, the Final Fantasy series is known for its innovation, so working with Prada, a renowned fashion house, was a very exciting opportunity.

Video games and clothing are not new in partnerships.  Brands such as Adida and Brass Monki have shoes dedicated to video game characters.  Angry Birds and Minecraft are included in video games with hands in the fashion industry.  In fact, Minecraft added an additional $1million above video game sales by the partnerships.

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The entire 12 page Final Fantasy photo spread appears in the April issue of Arena Homme+s magazine that goes on sale the week of April 8, 2012.