Amazon.com has collaborated with Microsoft to stream film and television shows to the Xbox 360 consoles.  If you are an Xbox Live Gold member, you can get a free app that enables you to view Amazon Prime videos while using your Xbox 360 console connected to the internet.

Amazon.com's instant video app also synchs with the Xbox 360 Kinect and will let you peruse and select content by speaking or gesturing.

With Amazon technology, you can switch content between the Kindle Fire and the Xbox 360 without losing continuity.

There is no additional charge for Amazon Prime and Xbox Live Gold members to use the Amazon app.

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The Amazon Instant Video App is available in Xbox Live Marketplace.

Xbox 360 offers its own video rentals and applications for viewing videos from online streaming services such as Netflix and Hulu and now with the Amazon app, you have even more options to view videos.

According to Xbox Live  entertainment and advertising General Manager Ross Honey, "Working with Amazon.com marks a significant milestone in our mission to make the entertainment you love more amazing on Xbox."