Mom's Minute

Madden: NFL 12:  Best sellling video game in September 2011!

 Source of News:  Los Angeles Times, Alex Pham, October 14, 2011

Article:  Sales of Video Games Rise 4%

 Video game companies may be getting ready for a big sales year, especially around Christmas, when game sales usually double. According to the author of this article, video game sales rose 4% in September after four consecutive months of decline.  The source of this data is a market  research firm, NPD Group.

The fact that there are many impressive new video games expected to be out shortly, only adds to the vide game companies' optimistic outlook for sales.  Some of the new games expected to be out soon include Battlefield 3, Uncharted 3, Drake's Deception, Star Wars, and Call of Duty:  Modern Warfare.

Pictured above is Madden NFL 12 which was the best selling video game in September, 2011.

Taken into consideration was the lower sales during the first part of the summer where lots of video game companies lowered their prices to spur consumer buying of video games.

 This 4% increase includes console games only, and excludes online, social and mobile games where sales gains are also being reported.

Want some figures? Industry is reporting sales of  $630.2 million for last month, up from $612.2 million for this same period last year!

An analyst with Wedbush Securities, Michael Pachter  states these numbers will just go up each month from here!

Due to the decrease in prices of the consoles, there was less of an increase in game hardware sales than in video games.

Here is a picture of the Nintendo 3DS which experienced a drop in sales price from a high of $250.00 to a low of $170.00. 

Ms. H's take:  This is good news for the video game industry and well as the video players!  An optimistic outlook is something to be happy for considering the current state of the economy.  It was mentioned that there may be an overall small percentage decliine at year's end due to earlier price reductions and other factors ... But let's just wait and see!

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Ms. H

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