Mom's Minute

NBA 2K12

Source of News: Forbes, John Gaudiosi, October 28, 2011

Article:  Nike Says Video Games Like 2K Sports' NBA 2K12 Helps Sell Basketball Shoes

By not having Electronics Arts (EA)  as a competitor this year, NBA 2K Sports sold  5.5 million copies of NBA 2K11.  

However, sales of the latest version of the game, NBA 2K12,  took a slight dive in copies sold due to the current  NBA lock out.

In fact, there was a boomerang effect from the NBA lock out -- directly to NBA 2K12 and indirectly  to another company -- Nike.

Apparently Nike uses the realism, HD quality of the shoes worn by the basketball players in the games, as a method to spur sales.

There is a feature in the game where a player can customize the shoes worn by the basketball player.  When the game basketball players  wear authentic NBA uniforms and shoes, the video game playing experience is much more real.

It is Nike's thinking that maybe you,  the video game player will be enticed to buy a pair of the Nike basket ball shoes worn by the players, either for yourself, or for someone else.

Here is the Xbox 360  video cover for NBA 2K12.

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Ms. H's take: Nike is using "product placement" mentality  when having their shoes worn prominently by NBA basketball players in NBA 2K.  This is another form of advertising and is within their right as a business for profit. As long as there is no "spamming", I have no problem with this.

I actually played NBA 2k11 basketball, which i enjoyed!

Both EA and 2K Sports are expected to have their basketball video games out for the 2012-2013 season!  Maybe I will be able to play one or both of these games for you and give you my review!

My minute is up!  Thanks for visiting my website.  I look forward to bringing you more video game news!

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Bye now,